Built to
build IP.
I’m a Creative Director and IP builder out of Providence, Rhode Island. Seven years inside Hasbro shipping toys and card games worldwide, then the garage: my own worlds, my own companies, my own risk. I design the products, art direct the brands, work directly with the factories, and stay with it all the way to market, whether that’s inside a corporation or with a Kickstarter and a van. Play is the through-line. Shipping is how I know it worked.
The arc
Hasbro (2014–2021). The machine. Seven years art directing global toy and game IP. Lost Kitties, an IP I originated: $25M in revenue, dozens of characters, worldwide retail, a TV series. Yellies ($15M). Sweet Existence, the card game that brought Nathan Pyle’s Strange Planet to Hasbro Gaming. I learned to hold a high creative bar inside cost sheets, safety testing, licensor rounds, and a Walmart reset date that doesn’t move. I also learned how much of that is a team sport.
The garage (2019–Present). The indie years. Vampire Surf Cult, an original animated world I co-created with my cousin, funded at 129% on Kickstarter, with its own music, merch, and a 23K community. Graveforge, an indie miniatures and tabletop brand with 4.95-star reviews that sells out within days of every restock. No corporate umbrella. Small crew, real stakes, most of it learned the hard way.
Hello Cake (2021–2025). Creative leadership and the P&L. Creative Director, then Chief Creative Officer, then CMO at a venture-backed sexual wellness startup. I joined at $1M in revenue and left at $50M. I built the brand first, then took on the marketing that had to make it perform.
Droptics (2024–2026). Co-Founder, CMO. Co-founded a gaming eye-care brand and took it from a blank page to $2.5M in year one and 15,000 points of sale in year two. Identity, packaging, film, eCommerce, Walmart and Target. Then into creator culture with IShowSpeed and Jynxzi, including a $100K creator tournament and 43M+ views on one activation. I stepped back from the day-to-day in 2026.
Wizard Wellness (2026–Present). VP of Brand and Creative. Leading brand and creative for a wellness company. The newest chapter, and still early.
What ties it together: build worlds people care about, art direct them until they’re recognizable at a glance, and make sure the business can carry the art. And bring the people around me along while doing it.
How I lead
I set the visual language and the standard, then build systems other people can run without me in the room: component libraries, brand rules, brief templates, approval loops with licensors and creators that don’t stall. I try to write briefs designers want to answer, and to give feedback that makes the work better rather than smaller.
I’ve led in-house teams, freelancers, illustrators, animators, and sculptors, and I’ve worked directly with manufacturers across four time zones on toys, card games, eye drops, brushes, resin minis, and apparel. I’ve directed shoots, film, and creator content. I stay accountable to the number the work is supposed to move. Having my name on a P&L changed how I brief.
I think of creative as a business lever, not a cost. The best way to protect the work is to own what it drives. That belief took me from art direction to the C-suite, and it’s still how I work: I understand how the thing gets made and what it takes to sell.
Brands & partners
Hasbro · Droptics · Hello Cake · Vampire Surf Cult · Graveforge · IShowSpeed · Jynxzi · Walmart · Target · Urban Outfitters · New Balance · Puma
Let’s talk
If you’re building games, toys, or worlds people will fight over at the table, or you just want to compare notes on getting weird ideas through a factory, I’m always happy to talk.